About Intellexual Design


Founded in March of 2010, Intellexual Design, LLC is the creative playground and passion of Karen Willard, who serves as both Owner and Designer. What began as a casual interlude in shoe customization while finishing a Master’s in Business Administration, quickly became a fresh and competitive small business and now a thriving full time career.

Highly adept at utilizing both the left and right brain, Karen has always engaged in some form of creating. As a self-taught artist and creator, she enjoys painting, sculpting, graphic design, web design, crocheting (and most recently knitting).

Additionally, she became very business-oriented at a young age and with the help of an extensive education in the field, knows how to run every single aspect of a business to include (but not limited to) marketing and development, accounting, public relations and social media marketing.

As of March 2017, custom wearable art by Intellexual Design, LLC is being worn by customers in 33 countries and all 50 US States.

  • Karen Willard

    Owner & Designer

    Intellexual Design is the culmination of art, a LOVE of footwear, and a solid foundation in business.  I am a self-taught artist with a mastery of color and a natural talent for drawing and painting. I have earned both a Bachelor and Master degree in Business Administration from Gardner-Webb University.  

  • Cory Willard

    Operations & Product Development Assistant

    Cory is my husband and soundboard for ideas and is also a fountain of ideas for new shoe designs. He ships orders, occasionally responds to inquiries from our Etsy customers and helps manage the Intellexual Design Facebook page. He also knows some pretty outrageous lacing techniques!

  • Sterling Willard

    Chief Fun Officer and Head of Security

    Our CFO is all about having a good time. When he’s not squeaking toy, he can be found napping in his tent in the studio or just chilling out and listening to music.